Privacy Policy

1. Information We Collect

We collect information in the following ways:

1.1 Information You Provide to Us

• Enquiry or contact forms: name, email, organisation, phone number (optional), project details.
• Email communications: if you contact us directly.
• Purchasing enquiries: information needed to forward your request to our authorised reseller(s).

1.2 Information Collected Automatically

• When you browse our website, we automatically collect:
• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring websites
• Cookies and tracking technologies (via Google Analytics / Google Ads / Meta Pixel if applicable)

1.3 Embedded Content

Pages may include embedded videos (YouTube, Vimeo), images, or third-party tools. These services may collect data according to their own privacy policies.

2. How We Use Your Information

We use your information to:

• Respond to product enquiries and support requests
• Forward relevant information to authorised resellers so they can assist with quotations and product advice
• Improve our website and user experience
• Manage marketing campaigns (Google Ads, social media advertising)
• Send optional updates or marketing emails (only if you opt in)
• Detect and prevent misuse or security issues

We do not sell your personal information.

3. Legal Basis for Processing

We process your information based on:

• Legitimate interests: responding to enquiries, ensuring site functionality
• Contractual necessity: when preparing quotations or reseller introductions
• Consent: for marketing emails and cookie-based tracking
• Legal obligation: record-keeping and compliance

4. Sharing Your Information

We may share information with:

• Authorised Shining 3D resellers (to fulfil product enquiries)
• Service providers such as:
• website host (AWS via Carbon Creative)
• analytics and advertising partners (Google, Meta, LinkedIn)
• email services (Mailchimp or similar)

We do not share information with unauthorised third parties.

5. International Transfers

Our service providers may store data outside the UK/EEA. When they do, we rely on approved transfer mechanisms such as Standard Contractual Clauses.

6. Data Retention

We retain enquiry information for up to 3 years, unless required longer for legal or accounting purposes. Analytics and cookie data are retained according to the provider’s default settings. You may request deletion at any time.

7. Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Object to processing
• Withdraw consent (for marketing or cookies)
• Data portability

To exercise these rights, email hello@weareprintlab.com

8. Cookies

We use cookies to analyse website traffic, improve performance, and support marketing campaigns. You can manage your preferences via your browser or through our cookie banner.

9. Security

We take appropriate technical and organisational measures to protect your data, including SSL encryption, secure hosting, and access controls.

10. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always appear on this page.